Aziz is a marketing professional and a certified management consultant. He has worked across the world helping B2B&C marketers understand their customers, build brands, generate leads, build loyalty, improve customer experience and achieve topline targets across diverse sectors.

His firm Salt Strategy specializes in Research and Strategy. At Tidal, Aziz helps e-commerce clients refine their e-commerce strategy, enhance customer experience and improve ROI.

Aziz has a creative and strategic mind, constantly generating ideas for his clients. He aspires to rock the stand-up comedy world someday; in the meanwhile, he moonshines as a University professor. Reach out if you want to discuss strategy.